折扣是特(te)價(jia)銷(xiao)售(shou)(shou)(shou)中(zhong)的最直接但(dan)低(di)水平的營(ying)銷(xiao)戰術。它是廠商通過降低(di)產(chan)品(pin)的正常售(shou)(shou)(shou)價(jia)，直接提供消(xiao)費者經濟利(li)益，從而(er)促(cu)進消(xiao)費者購買的一種促(cu)銷(xiao)方式。對(dui)于這種促(cu)銷(xiao)方式往往是把(ba)雙(shuang)刃劍，運用(yong)的好為企業創(chuang)造(zao)(zao)利(li)益和知(zhi)名度，提升(sheng)銷(xiao)售(shou)(shou)(shou)力，把(ba)握不(bu)好，往往也(ye)容易把(ba)產(chan)品(pin)陷入折價(jia)過后，銷(xiao)售(shou)(shou)(shou)難行的困境，并對(dui)品(pin)牌自身(shen)造(zao)(zao)成傷害。

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